The K-pop scene is buzzing with anticipation as FIFTY FIFTY gears up to release their second mini-album, Love Tune (stylized in all-caps), marking a pivotal moment in the group’s evolving journey. This exciting new release is scheduled to drop on September 20, 2024, and features six tracks, including the much-anticipated title track, "SOS." Before the full release, fans were treated to a pre-release of "Starry Night" on August 30, 2024, setting the tone for what promises to be a standout album in the group’s discography. The physical album will be available in two collectible versions: Love and Tune, appealing to dedicated fans who have followed the group since their early days. On August 7, 2024, FIFTY FIFTY sparked excitement by unveiling a "road map" teasing their second mini-album, building anticipation for their return. By September 2, the group officially confirmed the album’s title, Love Tune, signaling a new era in FIFTY FIFTY’s musical journey. Each track promises to deliver FIFTY FIFTY’s signature sound—a fusion of catchy pop melodies and smooth vocals, with "SOS" expected to lead the charge as the title track. Fans are particularly excited for both the Korean and English versions of "Starry Night" and "SOS," indicating the group’s continued effort to cater to international listeners.
FIFTY FIFTY, originally debuting as a four-member girl group under ATTRAKT on November 18, 2022, first captured attention with their debut mini-album The Fifty. Their group name, FIFTY FIFTY, symbolizes a balance between "ideal" and "reality"—the idea of facing a 50:50 probability in achieving one's dreams and living in the real world. Since their debut, the group has steadily built a loyal fanbase, gaining recognition for their unique sound and tight performances. However, 2024 brought significant changes to the group. On February 8, 2024, ATTRAKT announced a major reorganization within FIFTY FIFTY, centering the group around their lead member, Keena. The news marked the beginning of a new era, with ATTRAKT promising that the revamped group would make a comeback with additional members later in the year. Although the identities of the new members were initially kept under wraps, a teaser video released on July 24, 2024, featuring the silhouettes of the new members, created a frenzy of speculation among fans. In a much-anticipated reveal, three of the four new members were confirmed just two weeks later. Among them were former contestants from the reality survival show R U Next?, Chanelle Moon and Yewon, along with a fresh face in the K-pop world, Hana. As excitement continued to build, FIFTY FIFTY introduced their fifth and final member, Athena, through an eye-catching introduction teaser released on August 12, 2024.
As the group prepared for their new chapter, they also introduced an official fandom name, TWENY, on August 5, 2024. The name reflects the group’s connection with their fans, emphasizing the "20" aspect, which can be interpreted as being on the verge of a new beginning or a fresh start. With this solidified bond between the group and their fandom, TWENY has quickly become one of the most supportive and passionate fanbases in the K-pop community. FIFTY FIFTY’s comeback has been carefully mapped out, with ATTRAKT making several strategic announcements throughout the summer of 2024 to keep the momentum going. The pre-release of "Starry Night" on August 30, 2024, gave fans a taste of what’s to come, featuring a dreamy, pop-infused sound that highlights the group’s vocal prowess. The track received positive reviews from both fans and critics, increasing anticipation for the album's full release. FIFTY FIFTY’s journey from a four-member rookie group to a fully restructured five-member powerhouse shows their resilience and determination to stay at the forefront of the K-pop scene. With the release of Love Tune, they are not only stepping into a new chapter but also showing their growth and adaptability as artists. Mark your calendars for September 20, 2024, and get ready to experience FIFTY FIFTY’s musical evolution with Love Tune.
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