In the ever-evolving landscape of K-pop, one group continues to make waves and redefine success. NMIXX, the trailblazing ensemble known for their genre-defying music and captivating visuals, has once again etched their name in the annals of K-pop history. On the evening of August 24, at precisely 8:27 p.m. KST, NMIXX’s groundbreaking music video for “DICE” achieved a monumental feat by crossing the coveted threshold of 100 million views. This triumph marks their second music video to attain this remarkable distinction, with their debut MV “O.O.” being the first to do so. “DICE,” released on September 19, 2022, served as the title track of NMIXX’s second single album, “Entwurf.” The single introduced the world to the distinctive musical genre the group has aptly named MIXX POP. This innovative style seamlessly blends elements of hip hop, jazz-infused sounds, dreamy trap beats, pop melodies, and an infectious rhythm that’s nothing short of addictive. The heart of the track lies in its rhythmical brass-laden chorus, a musical element that hooks listeners and refuses to let go.
Beyond its musical allure, “DICE” takes listeners on a lyrical journey that metaphorically likens NMIXX’s pursuit of overcoming obstacles to a high-stakes game. The lyrics ingeniously draw parallels between their adventurous path and a strategic game where avoiding traps and navigating through challenges is key. The narrative unfolds with a secret warning that serves as a guiding light, preventing them from falling into the dizzying snares of their adversaries. The intensity and tension of the game mirror the uphill battles the group faces as they forge ahead in their careers. The success of “Entwurf” extended beyond its captivating title track. Hanteo, a prominent chart-reporting entity, revealed that the album achieved a staggering feat on the first day of its release by selling an impressive 250,661 copies. This monumental achievement shattered NMIXX’s own record set by their previous work “Ad Mare,” which sold 227,399 copies in a week. The first week’s total sales for “Entwurf” reached an astonishing 442,207 copies.
Further cementing NMIXX’s dominance in the industry, Circle Chart reported that during the week spanning September 18 to September 24, “Entwurf” continued to captivate listeners and move units, selling an impressive 483,736 copies. The momentum didn’t wane in the following weeks, as the album’s total sales for the month of September amounted to an impressive 486,101 copies. As a crowning achievement, on November 10, the Korean Music Contents Association (KMCA) bestowed the coveted Double Platinum certification upon “Entwurf.” This distinction came as the album’s sales on Circle Chart soared past the remarkable milestone of 500,000 copies sold. With “DICE” achieving yet another feat, NMIXX has firmly established themselves as a powerhouse in the K-pop scene. As they bask in the glow of their 100 million views triumph, fans around the world eagerly anticipate NMIXX’s next move as they push the boundaries of K-pop even further.