Renowned South Korean artist HYO, also known as Hyoyeon, is set to captivate music enthusiasts once again with her highly anticipated seventh digital single, “Picture”. This new release continues to showcase HYO’s multifaceted talents as a singer-songwriter, rapper, and DJ under the prestigious banner of SM Entertainment. Having initially risen to fame as a vital member of the iconic girl group Girls’ Generation, Hyoyeon’s artistic evolution has been a remarkable journey. Hyoyeon’s artistic journey began during her formative years, immersing herself in the world of dance at an early age. Her prowess in hip hop, jazz, and Latin dance was cultivated in the corridors of her local hip-hop school, laying the foundation for her exceptional talent.
The genesis of her trajectory dates back to her audition for SM Entertainment through the 2000 Casting System at a tender age of 11, laying the groundwork for a future that would see her ascend to great heights within the entertainment industry. Notably, she even embarked on a journey to Beijing in 2004, joining hands with SUPER JUNIOR’s Siwon, to embark on an educational odyssey aimed at mastering the Chinese language. Prior to her dazzling debut with Girls’ Generation in 2007, Hyoyeon’s talents caught the eye of global pop icon Janet Jackson, leading to a collaboration that underscored her exceptional abilities. Furthermore, her presence as BoA’s silhouette dancer during a captivating performance at the Mnet Km Music Video Festival 2005 remains a testament to her status as a sought-after dancer and performer.
The year 2007 marked her formal introduction to the world as a member of Girls’ Generation, a moment etched in history with the release of the group’s maiden single “Into the New World”, propelling them into the spotlight. Hyoyeon’s journey further unfolded as she embraced the challenge of the dance competition show Dancing with the Stars in April 2012, showcasing her dexterity and passion on the dance floor. Her remarkable journey in the competition culminated in an impressive 2nd place finish, solidifying her status as a versatile artist. In 2016, a new chapter in her career unfurled as she embarked on a solo debut with the release of the digital single “Mystery” on December 2nd, leaving an indelible mark on the industry.
Not content with resting on her laurels, 2018 heralded a new era for HYO as she embraced the role of a DJ, adopting the moniker HYO. The announcement from SM Entertainment on April 4th signaled her foray into this dynamic realm, with her inaugural DJ single “Sober” dropping on April 18th. Fast forward to the present, 2023 has unfolded as a year of anticipation and excitement. The rumblings of HYO’s return in August initially surfaced on August 2nd through E Daily, a report that was swiftly confirmed by SM Entertainment later the same day. As the momentum built, a tantalizing teaser image unveiled on August 16th paved the way for the revelation of her seventh digital single, “Picture”, slated for release on August 22nd.
