“I Want” is the highly anticipated first promotional single by IVE, a rising six-member girl group under Starship Entertainment. Known for their energetic performances and captivating music, IVE has been making waves in the K-pop industry since their debut on December 1, 2021, with their single album “Eleven.” On July 3, 2023, STARSHIP Entertainment announced that IVE would be releasing “I Want” as part of Pepsi’s Korean campaign. The single was released on July 13, 2023, as part of the 2023 Pepsi X Starship Project, a digital single project collaboration between Starship Entertainment and Pepsi. This project is part of Pepsi’s “For The Love of It” global marketing campaign, which aims to bring together the worlds of music and refreshment. The Pepsi X Starship Project has previously seen successful collaborations with K-pop artists, such as the 2019 Pepsi K-Pop Collaboration Project and the 2020 Global K-Pop Project.
“I Want” showcases IVE’s versatility and charisma, with its catchy melodies, powerful vocals, and dynamic choreography. The song resonates with listeners through its empowering message about following one’s dreams and desires, encouraging fans to embrace their passions and pursue what they truly want in life. While the official positions of the IVE members have not been announced, except for the leader position held by An Yujin, each member brings unique talents and charms to the group. Gaeul impresses with her rap skills, while Rei showcases her rap and vocal abilities. Jang Wonyoung captivates with her beautiful vocals, and Liz adds her own flair to the group with her vocal prowess. Leeseo, the maknae (youngest member), charms fans with her vocals as well.
Since their debut, IVE has been making significant strides in the K-pop industry. Their debut single album “Eleven” achieved remarkable success, climbing the Korean charts and reaching the Top 10 on various digital platforms. It also secured a spot in the prestigious Gaon Digital Chart’s Top 10. Moreover, the album received Platinum certification from the Korean Music Content Association (KMCA) for selling over 250,000 copies. Within a month of its release, “Eleven” surpassed the 260,000 copies mark, solidifying IVE’s position as a promising rookie group. The album’s impressive sales and critical acclaim made it the 49th best-selling album of the year in Korea. With their undeniable talent and growing fanbase, IVE is poised to make a significant impact on the K-pop scene with their latest promotional single, “I Want.” Fans and music enthusiasts alike eagerly await their future releases and anticipate the group’s continued success as they carve out their own unique path in the industry.
