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+(KR)ystal Eyes : A New Era of Decentralized K-Pop Idol Groups

The K-pop industry has always been known for its innovation and ability to push boundaries. With the emergence of +(KR)ystal Eyes, the second sub-unit of the girl group tripleS, a new era of decentralized K-pop idol groups is upon us. Their debut digital single, +(KR)ystal Eyes , marks a significant milestone in their journey as they embark on a path paved with unique concepts and interactive fan engagement. Under the management of MODHAUS, tripleS made their debut on February 13, 2023, with the mini album “Assemble.” Comprising a total of 24 members, the group aims to redefine the traditional idol structure by allowing fans to actively participate in decision-making processes. This approach fosters a deeper connection between the members and their supporters, creating a sense of ownership and collaboration within the fan community.

The sub-unit, +(KR)ystal Eyes, is composed of four talented members: Yoon Seoyeon, Kim Chaeyeon, Lee Jiwoo, and Kim Soomin. With their debut mini album, “+(KR)ystal Eyes ,” released on June 27, 2023, they showcased their musical versatility and captivating performances. What sets +(KR)ystal Eyes apart is their utilization of NFT photo cards called “Objekts” as a means of fan interaction. These Objekts enable fans to engage with the group on a whole new level. Through these digital collectibles, fans can contribute to decision-making processes, such as choosing sub-units and determining the content for each season. This innovative approach empowers the fanbase, granting them an active role in shaping the group’s creative direction.

The concept behind +(KR)ystal Eyes revolves around the members’ special ability known as “S.” This unique power fuels their performances and forms the foundation of their creative endeavors. By harnessing the power of the “Dimension,” they combine their individual talents to create captivating music and visuals. The group aims to continually evolve, with each season introducing fresh concepts and artistic reinvention. Leading up to their debut, MODHAUS teased fans with captivating concept shoot photos, generating excitement and anticipation for +(KR)ystal Eyes’ arrival. On April 20, it was officially announced that their debut mini album would be released on May 4, further fueling the excitement

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